CDP (Customer Data Platform)

A CDP (Customer Data Platform) is a software tool used to manage data collected from customer interactions with web apps or emails.

Customer data plays a crucial role in building personalized, relevant campaigns, ultimately improving the performance of email programs. But data in its raw form isn’t really useful, which is where CDPs come in. CDPs collect data from multiple sources to create a single database with all customer information. Brands rely on these insights to build better data-driven email campaigns, automate triggered emails, and close the loop between customer data and email data.