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What is DKIM: Learn how it works and why it’s necessary
Are you who you say you are, or are you a spoofer in disguise? Answering this question is what DKIM is all about. As email usage and capabilities continue to grow, it’s important to...
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We went to Unspam! Here’s what we learned
Here’s how Really Good Email’s describes Unspam, A rebel conference for email folks who hate boring conferences… unexpected, unconventional, and unforgettable. We know that...
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What is inbox placement and how is it calculated?
Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers’ inboxes. But it’s the last part of that journey that...
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Email authentication: Your ID card for sending
Email authentication lets mailbox providers know that you’re a trusted sender – that you are who you say you are. As a Technical Account Manager at Mailgun, I’m constantly...
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Email hard bounces: The brick walls of failure
We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces...
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The golden age of scammers: AI-powered phishing
Long live the prince of Nigeria, he had a good run. Gone is the age where scammers wield the same mediocre power as a snake oil salesman, reliant on their own persuasion and...
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“Email failed to send” – understanding the error message?
Let’s say you’ve integrated your app with email functionality, designed some great email content, developed a marketing strategy, and you think you’re good to go. But then you...
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What is SMTP relay, how does it work, and why use it?
Remember relay races in school? Just as runners pass along a baton, an SMTP relay passes along an email from one server to another. Sinch Mailgun’s free SMTP relay...
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What is RFC 8058 and what does it have to do with one-click unsubscribe?
Bulk senders have had a lot of questions around what implementing a one-click unsubscribe process means since the requirement was announced by Gmail and Yahoo...
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What is a honeypot, and how does it impact email senders?
The moment Vesper Lynd slinks onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the...
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