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The European Accessibility Act: What you need to know

Accessibility matters. Whether you’re a business leader or a software developer, ensuring your products and services are accessible isn’t just good practice—it’s also becoming a legal requirement across the European Union with the European Accessibility Act (EAA), a game-changing directive ...

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Announcing new analytics features to maximize your email performance

Navigating email analytics has never been easier than with our latest updates. Advanced data analysis, faster performance, and better data management tools have been released...

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“Email failed to send” – understanding the error message?

Let’s say you’ve integrated your app with email functionality, designed some great email content, developed a marketing strategy, and you think you’re good to go. But then you...

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What is DKIM: Learn how it works and why it’s necessary

Are you who you say you are, or are you a spoofer in disguise? Answering this question is what DKIM is all about. As email usage and capabilities continue to grow, it’s important to...

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What is SMTP and how does it work?

SMTP, though a pillar of email delivery, often gets lost in the jumble of tech terms and acronyms. But if you're ready to send impactful emails, this is one of those acronyms that...

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Navigating global data compliance and regulations in 2025

Protection from loss, theft, and corruption – these are the goals of data privacy regulations. Adhering to these regulations makes you a trusted sender but it takes...

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BFCM 2024: How email and omnichannel communications drove holiday success

Black Friday and Cyber Monday represent peak email sending periods that can make or break retailers' holiday success. During November...

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Email marketing deliverability: Whose job is it anyway?

Your business depends on being able to connect with people via email. That’s true for both transactional messages and promotional campaigns. But who is ultimately responsible for making sure those messages reach the inbox ...

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