Deliverability

Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis)...

In their May 16, 2023 update, Google announced some changes coming to Gmail, including updates involving BIMI certification, tweaks in the schema requirements for annotations...

Even in today’s futuristic AI marketplace, email remains a powerful means for businesses to connect with their audiences. And at the core of email communications lies email...

As the holidays approach, senders shift into high gear, determined not to let any opportunities slip between Black Friday and the new year. From subject lines to...

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

Email deliverability isn’t just a task for marketing, and the product, protocols, and features that impact it constantly change. So, what is key for developers? What aspects of...

Deliverability is like operating a ham radio – it’s been around a while but most people don’t know how to use it. Like a radio, deliverability relies on external factors to transmit...

You’ve done your market research, uploaded your contact list, and you’re ready to hit your subscribers with a mass email. If your business uses Microsoft Outlook you might wonder...

Email deliverability relies heavily on sender reputation, but how do you monitor a reputation? The answer, of course, is it depends. When it comes to the world of mailbox...

We announced some improvements to our reputation algorithm which helps us fight spam while still welcoming new customers without setting arbitrary sending limits. The biggest...