Mailgun blog

Deliverability

Tips and strategies to ensure your email reaches its destination.

Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd

‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating...

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How to build customer satisfaction during Black Friday with email

It’s here. That special time of year when web traffic fluxes, sales skyrocket, developers batton down the infrastructure hatches, and marketers dive into deep seas of data and...

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The BIMI email specification: Your reward for solid authentication

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

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Deliverability for developers: Insights from Sinch product leader Josh Odom

Email deliverability isn’t just a task for marketing, and the product, protocols, and features that impact it constantly change. So, what is key for developers? What aspects of...

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Deliverability services: Decoding deliverability with the experts

Deliverability is like operating a ham radio – it’s been around a while but most people don’t know how to use it. Like a radio, deliverability relies on external factors to transmit...

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How technical and marketing teams can join forces to support email deliverability

When your emails keep landing in spam or get blocked by mailbox providers, it’s a major cause for concern. Email is a communication channel with an incredible return on...

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How to send mass emails in Outlook (and why you shouldn’t)

You’ve done your market research, uploaded your contact list, and you’re ready to hit your subscribers with a mass email. If your business uses Microsoft Outlook you might wonder...

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Getting started with Microsoft SNDS: Sender reputation

Email deliverability relies heavily on sender reputation, but how do you monitor a reputation? The answer, of course, is it depends. When it comes to the world of mailbox...

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Inside the seedy underworld of spammers and phishers

We announced some improvements to our reputation algorithm which helps us fight spam while still welcoming new customers without setting arbitrary sending limits. The biggest...

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How to avoid landing in an email blocklist: Best practices

We can’t think of many things more immediately impactful to your deliverability than landing on a blocklist. Once you’ve been flagged, ISPs won’t let you through the gate into...

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