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Deliverability

Tips and strategies to ensure your email reaches its destination.

SMTP: Exploring port 587

When it comes to email delivery, not all SMTP ports are created equal. While port 25 might be the oldest port in the book, and port 465 had its moment in the sun, it's port 587 that...

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Why is Gmail blocking my emails? How to prevent it

It's frustrating as an email sender when your messages don’t get through. Especially if you don't know why it's happening. In this article, we’ll dig into why Gmail may be blocking...

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The basics of SPF records

SPF doesn’t refer to how long you can wait before you have to reapply your sunblock (seriously, go get some). Instead, the term “SPF” refers to a security measure that helps...

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What is inbox placement and how is it calculated?

Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers’ inboxes. But it’s the last part of that journey that...

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Email authentication: Your ID card for sending

Email authentication lets mailbox providers know that you’re a trusted sender – that you are who you say you are. As a Technical Account Manager at Mailgun, I’m constantly...

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Email hard bounces: The brick walls of failure

We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces...

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What is SMTP relay, how does it work, and why use it?

Remember relay races in school? Just as runners pass along a baton, an SMTP relay passes along an email from one server to another. Sinch Mailgun’s free SMTP relay...

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What is a honeypot, and how does it impact email senders?

The moment Vesper Lynd slinks onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the...

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The DMARC perspective: Protecting your sending in the age of stricter enforcement

The world of email is undergoing a significant shift. With Google and Yahoo recently increasing enforcement on DMARC, many organizations are having to implement DMARC...

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What are SMTP commands and what do you need to know about them?

Why do we need SMTP commands and what do they do? Well, we use SMTP (Simple Mail Transfer Protocol) commands to communicate with email servers. These commands are...

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