Latest stories by Em Blitstein
Software bugs and how to fix them faster
The cost of debugging isn’t the same for everyone. Cost doesn’t just depend on operation and service fees, but on how much technical debt you have. When we talk about...
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How to set up your own SMS-to-email gateway with Mailgun and MessageMedia
What’s better: email marketing or SMS marketing? Email may have the best ROI in the messaging market but the average open rate of a text message sits at 98%, with 90% of...
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Architecture efficiency with containers
Why is a container such an inexpensive element to run within your system architecture? What makes a container so much more efficient than a virtual machine? Why should we...
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Should you use ChatGPT to automate your email program?
ChatGPT, do we love it? Do we fear it? Do we need it? When researching for this post we polled our team internally for their reactions to ChatGPT, and the responses were a mixed...
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North Star deliverability metrics for your email program
There are 100 billion stars in our galaxy alone, but we bet you can only call out a few by name. Likewise, you can get incredibly granular – even microscopic – when it comes to...
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