What is bulk email?
Bulk email is a broad term referring to a wide-range of email marketing sent to a long list at the same time. Bulk email services broadcast messages to a mass email list, whereas transactional emails are targeted to a single user based on an action that user completed. As with all mass email messages, only send to subscribers who have added their email address to your contact list and opted in to receive marketing emails from you. And don’t forget to include an unsubscribe link in every message.
Types of bulk email
You can send emails to your complete email mailing list or target emails to a specific subset of subscribers. When you combine an eye-catching email template and subject line with Mailgun’s email service focused on email delivery for developers, your email marketing campaigns become more effective no matter what kind of email marketing you’re doing.
Promotional emails are marketing emails designed to attract attention, promote a sale, and build awareness. This email campaign can target both prospects and existing customers in your contact list to inform them about other products and services that are appropriate for them.
Email newsletters keep your subscribers informed of what’s happening with your brand. This bulk email should go beyond updates about your offerings. Provide how-to guides and other useful insights that help customers effectively leverage your product or service.
Acquisition emails encourage prospects in your email list to convert into actual customers. These email campaigns target readers on your contact list who have expressed interest but haven’t made a purchase yet. You can share special offers and detailed information that helps them see the value in your offering.
Retention emails boost customer loyalty and keep them coming back for purchases. Send this bulk email to customers who aren’t opening your emails, with special offers designed to grab their attention.
Choosing a free bulk email service
You have a killer email marketing campaign locked and loaded. Now, how to send it to the 2000 or 2 million email addresses on your contact list? For most marketers, an email service provider (ESP) is the answer to reliably and effectively delivering mass email without the hassle or costs of trying to do it yourself. ESPs often provide email marketing software that helps you manage and deliver your messages.
However, using an email service doesn’t mean you’ll break the bank sending content to your subscribers. Both Mailgun and Mailjet offer comprehensive deliverability features and powerful marketing automation tools to ensure all your emails reach every intended person on your mailing list.
Mailjet, an email marketing platform, has a feature-rich email editor to help you build beautiful and responsive HTML email templates in minutes. Their drag-and-drop editor makes email creation intuitive and easy. Additionally, Mailjet's advanced email marketing features like A/B testing and personalization will help you fine-tune your campaigns. Move fast with Mailjet ’s Real-Time Collaboration email builder to create campaigns at the same time as the rest of your team. The Linked Sections enable you to quickly and easily update a large number of email designs simultaneously.
Your bulk emails reach every intended recipient thanks to our unrivaled deliverability, and we make the process of creating your email campaigns intuitive, easy, and super fast.
Email marketing types
Not all emails have the same purpose. For instance, transactional emails are triggered based on how a user interacts with your website and online forms, like if they complete a purchase. On the other hand, email marketing campaigns are not based on user action, meaning it’s up to you to get the timing and messaging just right.
What’s the difference between mass emails vs. transactional emails?
Most companies send both transactional and mass emails because they serve distinct functions:
Mass emails are sent according to your marketers’ schedule, either to every email address on your mailing list or to targeted segments. The message itself might be an email newsletter or promotion.
Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful email delivery.
Bulk email marketing messages may include:
Email newsletters – This type of bulk email marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audiences about an upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep them educated and entertained. Emails to drive acquisition – When new subscribers opt in to receive your messaging by providing their email addresses, it’s up to you to encourage them to take some kind of action that converts them into a customer, such as completing a registration signup form. Promotional emails – Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your open rates. Emails to retain existing customers – Keeping in touch with your customer base is important, since it encourages repeat business. You might want to send a special offer or even wish them a happy birthday — something that will keep you top of mind and make your audience know you care about their needs.
How bulk email marketing services can help
Mailjet’s email marketing solution can help you with everything from email campaign creation, beautiful newsletters, to contact list management. Plus, with powerful A/B testing features you can figure out what subject lines work best or how important responsive emails are for your email list. Here’s what our clients can depend on:
Reliable insights — To understand how your bulk emails are performing, you’ll get access to advanced email analytics that track engagement metrics like opens and clicks, deliverability metrics, and email report downloads. This will help you figure out the best day and time to send your emails, and more.
Customized solutions — Mailgun and Mailjet understand that every business has unique needs. Therefore, our solutions are flexible and scalable. And when you reach the point where you’re sending large volumes of email, you can count on them going out quickly and seamlessly. Plus, with email personalization options, your customers will never feel like they’re getting a mass email. You’ll have a dedicated customer service team member to ensure that all of your needs are met.
Optimized delivery — Not only does our bulk email service help you develop and manage your mailing list and provide real-time updates on how mass emails perform, but we ensure that your messages are delivered seamlessly and your sender reputation remains flawless.
Valuable bulk email tools
When sending bulk emails, having the following tools from Mailgun can be extremely valuable to your email marketing efforts:
Real-Time Email Validation API ensures your email list’s email addresses are valid, reducing wasted expense and boosting your sender reputation.
Rapid Fire Throughput SLA lets you send emails fast and ensures your time-sensitive email marketing messages get delivered without delay.
Deliverability Services provide technical expertise to help design a deliverability strategy and ensure your bulk email marketing and other messages get to the inbox.
Email Analytics let you see how your email list’s subscribers are responding to your messages so you can update your email marketing strategy to increase its effectiveness.
What key bulk email features does Mailgun offer?
Free mass email software isn’t worth much if it can’t reliably land your message in your subscriber list’s inboxes. Plus, support staff are just as important as the actual software. Mailgun has a powerful email software and support team ready to help you implement our services, perfect your emails, and start sending content. So what features separate the best free email senders from the so-so free plans?
At Mailgun, we provide the following services:
Deliverability: If you try to push through a bunch of bulk emails at once, your mass email may land in a spam filter or bounce back. We solve this problem with dynamic algorithms adjusting to things like Google’s handling of your emails and your sender reputation. This ensures your email campaigns actually land in your customers’ inboxes. Check out our Inbox Placement service today.
Insights: You could send unlimited marketing emails, but if no one opens your emails, what’s the point? We offer real-time analytics and email tracking to review everything from open rates to autoresponders to conversion rates across your entire email list.
Email verification: Check yourself before you wreck yourself. That’s right, we provide an industry-leading email verification service to help you maintain your mailing list hygiene, reduce your email bounce rate, and protect your IP reputation.
Support: Oh no! You hit a bug. Don’t worry; our 24/7 support team and speedy customer service will solve your email marketing issues – stat.
All-in-one email deliverability app: That’s right, we also offer Mailgun Optimize. Our suite of deliverability tools and services meet all your email needs, from email verification to send-time optimization – all in one place! Streamline your workflow and send with confidence.
Other features
Explore beyond free bulk email services
Mailgun has a variety of features for companies in need of bulk email services.
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FAQs
What’s a bulk email campaign?
Sending emails to 2000 people is very different from sending an email to ten friends. Bulk email campaigns involve sending a large volume of emails to individuals or businesses on your mailing list to drive clicks to your landing page.
What are the benefits of bulk email marketing?
Reach your entire audience with bulk email marketing. Introduce new products, announce company milestones, or start a personal conversation with each individual – en masse. Bulk email marketing is a great way to reach a large number of individuals simultaneously.
What’s the best time to send a bulk email?
There’s no single answer to this question. We suggest segmenting your mailing list based on geographic and demographic factors and then optimizing the send times for each segment. At Mailgun, we provide services to help you optimize your send time and all your email needs.
Can I send bulk emails for free?
Yes! Start sending with Mailgun for free today. Upgrade for unlimited emails and advanced features.
How can I send bulk emails without spamming?
Quantity doesn’t equal quality. And, if your emails lack quality, they might get flagged as spam. Use ESPs like Mailgun to help you monitor your email deliverability and make sure you dodge the spam filter and land in the inbox. When sending out your ecommerce emails, ensure you include a clear unsubscribe option for your readers.