Streamline your email marketing with free email blast templates
Hands up: who here spends too many hours crafting perfect email blasts for your next marketing campaign? Yeah, we thought so.
Email blasts are one-off email marketing campaigns typically sent to the majority of your subscribers. They may be email newsletters, product launches, event or webinar invitations, or tutorials. Email blasts can be triggered, like new subscriber welcome emails, reengagement campaigns, or ecommerce transactions, but more often, they’re created, scheduled, and sent as a single marketing campaign.
That’s a lot of work for an email. That’s where email blast templates come in. They help you avoid the time-consuming task of having to painstakingly code each HTML email from scratch every time you want to send a new blast.
You don’t have to have the best email design team to have the best emails
Whether you have an event to promote, a product to sell, or news to share, there’s an email template that can help you get your message across. For small businesses without a developer on staff, the beauty of many email template tools is that you can actually use a drag-and-drop editor to bring in your branded logo, headers, background images, and CTA so you can customize the look of the design.
No matter which tool or solution you use, you want your email template to be:
Clean and consistent designs that focus on the messaging
Eye-catching and in-line with your branding
User-friendly and accessible
You can use the same design template moving forward for all your email blasts. Having a consistent email newsletter template improves open rates since your subscribers will recognize and look forward to your content in their inboxes.
You could also create a unique template when you’re sending different kinds of messages or targeting different segments of your email list. For instance, a business email template you send to partners might have a different look than an email template geared toward your Millennial or Gen-Z audience.
Make the design process easy
Imagine for every email use case you have, your team’s developers have to code from scratch to create beautiful HTML email designs. That’s a huge waste of time when they could be working on other strategic projects to build your business. One solution is to use email templates to your advantage.
Email templates are reusable HTML files for any situation, including monthly emails, newsletters, and receipts. With comprehensive drag-and-drop email builders like Mailgun's Drag-and-Drop Template Builder, or a responsive email language like MJML, you can create and change up your email marketing campaigns with ease. A custom template allows you to create great-looking emails that are customized for the occasion using an email editor to add images or other media to your messages.
How to choose the best template for your email marketing campaigns
The whole point of using an email template is to simplify your life. Here are some key attributes to look for:
Email testing: Will the email template render well on a mobile device and across various email clients? Look for responsive email templates and use an email testing tool so you know exactly how each send looks in Gmail, Yahoo, Hotmail, and more.
Customization: You’d never send out the same subject line twice, so why not play with the design? Swap out colors, add a CTA, and make tweaks as you go using an email template builder.
Budget: What’s in your budget? Although there are many free email templates online, you might consider going with a low-cost option if you can’t find ones that fit your digital marketing needs. The good news is once you choose a great template, it can bring in a big return on your investment.
A responsive email template is just the beginning
Valuable content and a great template aren’t the only elements of a good email campaign. More importantly, you have to make sure that your message actually gets delivered. That starts with building a strong email list of valid addresses, managing your email reputation, and monitoring your performance.
Don’t worry, we can help with that.
Batch sending and personalization
You might be sending bulk email campaigns or automated transactional emails to thousands of people at a time (kudos to you for such a big email list!). But email is a personal medium. You’re reaching into their space — the inbox — and your customers expect that you have something to say to them, specifically.
Personalization doesn’t need fancy coding. Our email templates offer personalization options for fields like the first name, order value, and other common fields so you easily create unique emails that will connect personally with each user at scale.
Email newsletter designs that work no matter what
Building your own email newsletters and coding email HTML files from scratch is a hassle. That’s why savvy email marketers rely on newsletter templates and drag and drop editors. This can dramatically increase efficiency in distributing newsletters to your email lists.
Whether you choose free email templates or premium options, they typically come with color schemes, responsive layouts, and other features that simplify the email newsletter process. With Mailjet, you can start off free and upgrade when you need advanced features like template management. The more templates you create the more complicated it becomes to manage them, so Mailjet lets you organize and tag your email templates for a perfectly organized gallery.
Mailjet offers responsive email templates that not only works on mobile phones or any other type of mobile device, but also renders properly across major email clients like Gmail, Apple Mail, Outlook, and Yahoo. As we know, responsive email is effective email.
Create HTML emails without learning HTML
Fortunately, sending HTML transactional email doesn’t have to take developer time, even if you don’t know HTML. You can find common transactional email templates online, including these open source transactional templates from Mailgun. Customize the original templates to create your own new transactional emails.
There are also design editors that help you build HTML emails from scratch without needing to involve developers or learn HTML and CSS. Other tools like Premailer make sure your CSS is properly inlined. Using transactional email templates helps you easily send responsive emails that display properly on desktops, cellphones, and other devices.
Build emails that drive results
Code your own interactive, responsive email campaigns with MJML. If you'd rather code your own HTML email then you should check out MJML, the responsive email framework by Mailjet. It makes creating responsive email templates super easy. Developers love MJML because it helps them save time and code more efficiently, while still ending up with a beautiful email design.
Use email services that provide a complete suite of tools to improve your email marketing. Email marketing templates can take some of the pain out of building high performing email campaigns. Services from MailChimp, ConstantContact, Zurb, and others often leave email designers wishing they had more tools as part of their marketing automation solution. By pairing free email templates with industry leading products, services, and campaign monitor solutions from Mailgun, you’re sure to build emails that drive better results
What can Mailgun do for you?
Ready to get cracking with an email template builder? Here’s what Mailgun can do for you.
Stay on brand
Using an email template builder like Mailgun helps you streamline the process of sending out regular emails to your clients. You can develop a consistent template style for your mobile responsive emails that become recognizable to customers and helps build your brand’s digital presence.
Save time
Having an email designer rewrite code for every new email campaign can be time-consuming; it can also leave you with small mistakes, like variations in text size or color palette. With our intuitive drag-and-drop interface, you can adjust the copy and images as needed without breaking the HTML or messing with the CSS.
Focus on your marketing strategy
Many email template builder tools and free templates are available online, but how many offer an intuitive interface and focus on answering marketers' needs? Get your company one step closer to marketing automation, segmentation, and refined personalization with Mailgun.
Customize with no-code or low-code solutions
Today’s responsive email templates are built on HTML code that supports style customization, so you can send beautiful emails to the email addresses on your list in no time. Add a source email template to your email service provider (ESP) platform and make changes as needed without redundancy in your workflow. Whether you’re sending to Gmail or Microsoft Outlook, our templates have got you covered.
Prefer not to code? Choose from one of the email templates offered in Mailgun’s gallery, or start building from scratch thanks to the Drag-and-Drop Template Builder.
Bring your templates to Mailgun with the Templates API
Whether you’re coding your own HTML email template from scratch or using a drag-and-drop email builder, Mailgun’s Templates API allows you to store, create versions of, duplicate, and delete any templates on your account. You can call your templates via APIand A/B test while sending them with Mailgun.
FAQs
How do I create my own email template?
Build your own email template from scratch or use Mailgun’s Drag-and-Drop Template Builder functionality for a no-code solution, or go low-code with HTML support.
How do I enable the email template builder?
Our template builder is available on all Mailgun pricing plans. That’s right, you won’t need any plugins or downloads.
What is an email builder?
An email builder, or drag-and-drop editor, is a tool that helps you create your emails using little to no coding skills. Instead, we create modules that you can drag around until you’ve created your desired email. Check out our responsive templates today or try Mailjet for a broader template solution.
Can I reuse an email template?
Yes! By definition, email templates are reusable. Simply add the information you want for each new email marketing campaign and send professional emails right away.
What are email newsletter templates, and why do I need one?
Newsletter templates are customizable, easy-to-use tools for building stylish, professional, high-quality email newsletters.
Armed with Mailjet's email template gallery and powerful email editor, you can design email newsletters without being a design pro or experienced developer. Once you’ve created email newsletters with email templates, you can regularly send out helpful information and product-related news to current and prospective customers.
Other features
Explore beyond email blast templates
Mailgun has a variety of features for companies in needed of email blast templates.