Email parsing

Email parsing is the process of extracting data from incoming emails, carried out by a software using an Application Programming Interface (API). The extracted data could be recipient contact details, order numbers, and leads from an email’s HTML header and body code or attachments. Brands use email parsing to collect and send email data to web applications for more efficient workflows.

Email parsers enable organizations to organize order requests, customer complaints, or unsubscribe requests. There are two types of email parsers: structured and unstructured. Structured email parsers extract data from emails with the same look and feel, while unstructured email parsers extract data from emails with different patterns and content.

Learn how Mailgun’s email parser can help you mechanize data extraction.