Email analytics

Email analytics are a way to track statistics like open rate, conversion rate, and click-through rate, all of which allow brands to determine if their current email strategy is working or if they should pivot to something else. These metrics are also an important part of an email program, as brands gauge their email campaigns’ health and ROI to assess market strategies and plan for growth.

Many email service providers (ESPs) like Mailgun provide you with email logs and analytics to track email delivery and user engagement.