Integrations

Mailgun and Verse

Automate lead creation and updates for new log data, bounce events, failed delivery events, and more by using Zapier to connect Verse and Mailgun.

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Overview

Verse is a lead conversion platform for businesses. By connecting Mailgun and Verse, you can automate lead updates and creation for email events like unsubscribe events, bounce events, and more.
- Verse - Verse is a lead conversation platform that transforms your leads into sales ready opportunities through both AI and human conversations. Verse automatically funnels leads as soon as they're received, and identifies possible neglected leads you may not have known you had.
- Zapier - Zapier is an iPaaS provider that allows non-technical users to create connections between web apps using a simple interface. You will benefit from one of the largest app ecosystems, including over 500+ web apps to connect to, including Mailgun.

Features

You can customize this integration with Triggers and Actions, including:

TRIGGERS	ACTIONS
TRIGGERS
New Lead Activity – in Verse.	End Conversation (Qualify) – end Conversation and qualify a lead.
ACTIONS
New Lead Created – in Verse.	Create Lead – in Verse.

New Qualified Lead – in Verse.	Stop Conversation (Unqualify) – stop Conversation with a lead and unqualify.

New Unqualified Lead – in Verse.	Update Lead – in Verse.

New Log Data – push events to other services.	Find a Lead – search for a lead by name, email, phone, leadId or externalLeadId.

New Bounce Event – track bounce events via callback URL.	Send Email – via your Mailgun account.

New Complaint Event – track unsubscribe events via callback URL.	New Mailing List Member – adds a new member to a mailing list.

New Delivery Event – track successful delivery events via callback URL.

New Failed Delivery Event – track failed delivery attempts via callback URL.

New Open/Click Event – webhook for tracking opens/clicks.

New Unsubscribe Event – track unsubscribe events via callback URL.

New List – when a new mailing list is added to your account.

TRIGGERS

ACTIONS

TRIGGERS

New Lead Activity – in Verse.

End Conversation (Qualify) – end Conversation and qualify a lead.

ACTIONS

New Lead Created – in Verse.

Create Lead – in Verse.

New Qualified Lead – in Verse.

Stop Conversation (Unqualify) – stop Conversation with a lead and unqualify.

New Unqualified Lead – in Verse.

Update Lead – in Verse.

New Log Data – push events to other services.

Find a Lead – search for a lead by name, email, phone, leadId or externalLeadId.

New Bounce Event – track bounce events via callback URL.

Send Email – via your Mailgun account.

New Complaint Event – track unsubscribe events via callback URL.

New Mailing List Member – adds a new member to a mailing list.

New Delivery Event – track successful delivery events via callback URL.

New Failed Delivery Event – track failed delivery attempts via callback URL.

New Open/Click Event – webhook for tracking opens/clicks.

New Unsubscribe Event – track unsubscribe events via callback URL.

New List – when a new mailing list is added to your account.

Manage your contact lists without worrying about global data privacy regulations or data security. Mailgun is GDPR compliant and ISO 27001 certified, meaning that it guarantees an optimal level of email data privacy and security.

Installations

Connect Mailgun to Verse without any programming skills. Enjoy the benefits of workflow automation:
- Step 1: Connect your Mailgun and Verse accounts in Zapier.
- Step 2: Select the trigger app to kick off your automation.
- Step 3: Pick your preferred action from the other app.
- Step 4: Choose the data you want to send between the two apps.