BREVO (EX SENDINBLUE)

Mailgun: A smarter Brevo (ex Sendinblue) alternative for email marketing

Mailgun is a powerful, developer-friendly cloud-based email service that's known for industry-leading deliverability at scale. Mailgun APIs and SMTP relays make sending 1MM or more transactional and marketing emails a day a breeze.

But most people don’t realize that Mailgun also has a user interface that includes an email template builder and analytics to track campaign progress, making it a versatile option for marketers and developers alike. With Mailgun, you get the best of both worlds: the technical features developers love, and the tools marketers need to improve email performance.

Unmatched deliverability at scale

If your email volume is relatively low and you mostly send marketing blasts and newsletters, you may be fine using Brevo’s email service. But if your business relies on transactional emails and other automated sends, you need an alternative like Mailgun that’s robust enough to deliver emails without fail. Where Brevo’s self-service pricing allows up to only 100,000 emails/month, you never have to limit your sends with Mailgun. You can easily send 2.5MM+ emails a month.

While Brevo’s deliverability can be spotty, Mailgun users see a 98% average delivery rate – and that’s with over 20BB total emails sending monthly. It’s why companies like Lyft, SparkToro, and Zapier rely on Mailgun for their email infrastructure.

A graphic illustration showing how a single email verification catches invalid email addresses.

Expert services

Get your message to more customers

Unlike Brevo, Mailgun goes above and beyond to ensure your emails steer clear of blocklists and spam traps and land in more inboxes. Mailgun’s validation services scrub bad email addresses to improve bounce and conversion rates. Customers who switch to Mailgun typically see bounce rates improve by an average of 21% and open rates improve by up to 65%!

A graphic illustration showing analytics on a computer screen.

Marketing emails with a technical backbone

Mailgun also monitors your domain and IP reputation with reputation tracking. Track your brand’s overall health score along with other send analytics to ensure your emails are staying off blocklists and your domain and IP reputation is solid.

Plus, Mailgun’s SMTP relay and RESTful API secures your email streams to keep spammers from spoofing your brand with proper authentication protocols like SPF, DMARC, and DKIM records. Mailgun’s built in email monitoring helps you avoid disruptions and unexpected disruptions that equate to lost ROI for your business.

Technical Support When You Need It

When considering a Brevo (formerly Sendinblue) alternative, ask yourself: Is the email service provider there to help when problems occur? No one wants to spend more time talking to customer support than you need to. While both Brevo and Mailgun offer some form of customer support, Mailgun goes above and beyond -- All Mailgun users get access to 24/7 ticket support, comprehensive SDKs, knowledge center and documentation.

Around-the-clock reliability

Unlike most industry competitors like Brevo, Mailgun boasts 99% server uptime, so it rarely experiences sluggishness or network disruptions. Mailgun is also SOC types I & II certified and GDPR, HIPAA and ISO 27001 compliant so your customers can rest assured that they’re protected from data breaches and vulnerability.

With Mailgun, you can always trust that your emails land where they’re supposed to, when they’re supposed to – safely in your customer inboxes. It’s really that simple.

Choosing a Brevo alternative

If you’re ready to take the next step and improve your email marketing software, do a little research and be sure that your email service is working as hard as it can for you. Don’t settle for basic features. Get the email solution that’s designed for both marketers and developers.