Weekly product update: Inbound emails and self-service dedicated IPs

Inbound email is now available through the Foundation plan

One of Mailgun’s most popular features is Routes. Routes let you set up rules for how to handle all your incoming emails. When we accept an email, we typically:

• Perform spam filtering

• Parse the email into structured data that can be easily consumed via another application

• Forward the email to another email server or POST to your application.

As of February 2020, the Routes feature is available through the Foundation plan, and all other plans on tiers above it. We hope this feature makes it that much easier for you to handle no-reply emails, and encourages you to set up a Route to process replies to your emails.

Self-service dedicated IP

If you want to add a dedicated IP address to your account, instead of using the standard shared IP that is provisioned when your account is created, you may now upgrade to a dedicated IP within the control panel. Simply click on “switch to dedicated IP” in the control panel and voila, your very own dedicated IP. Dedicated IP addresses are $59/IP/month. You’ll be billed for the IP on your next billing date, or if you decide to downgrade or cancel your account (dedicated IP addresses are not prorated).

While you can add a dedicated IP address, it doesn’t necessarily mean you should. If your sending volume is fairly low (say less than 100,000 emails per month) or very sporadic (e.g a big send once or twice a month), you are probably better off with a shared IP address. Shared IPs have the advantage of always being warm, regardless of your particular sending patterns, and since Mailgun manages the reputation of our IPs closely, you’ll be more likely to get to the inbox with a shared IP in many instances. If you have any questions about whether you should be on a shared or a dedicated IP, reach out to us via live chat, or at support@mailgun.com. We can review your account and provide a recommendation based on your specific use case. Then you can add the dedicated IP address yourself, directly through the control panel. : )

That’s it for this week. We hope your email is just a little easier to automate this week and than it was last week. Something else you’d like to see? Let us know!

Happy sending,

The Mailgunners

P.S. I case you missed it, we rolled out the new Events API last week. Check it out!