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Email

Helpful articles to optimize your email program.

5 tips for building data-driven email campaigns

Spray and pray – that used to be the name of the email marketing game. But these days, bulk email just doesn't cut it anymore. If only there were a way to make personalized...

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How to quickly bake Mailgun with PHP

When I started coding, I remember debating whether I would want to learn ASP.NET vs PHP. I read thousands of bulletin boards on...

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How to send transactional email in a NodeJS app using the Mailgun API

Sending transactional emails is easy regardless of your tools. If you use a NodeJS helper library, this walkthrough will help you get set up in Mailgun. Read more...

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Why you shouldn’t count on the ADPPA and Privacy Shield 2.0

There’s been a lot of buzz around bipartisan U.S. legislation that may eventually become a federal law on data privacy protection. Plus, the U.S. and EU have come to an agreement...

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12 tips for email rendering across different email clients and devices

You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...

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The magic behind successful email open rates

So you’ve integrated email into your platform or app. But how can you know whether your users are reading your messages? After all, sending an email is one thing, but ensuring...

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Email metrics explained: Understanding email performance

A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...

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Tips and tricks for scheduling email delivery

Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...

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How to use email-safe fonts and typography for accessibility

In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...

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This is why your data privacy is so important

There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes. So, here we go...

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