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Helpful articles to optimize your email program.

The best time to send holiday emails – investigated

In the email marketing space, you'll hear a lot about the best time to send emails around Black Friday and Cyber Monday (BFCM), Christmas, and any other peak date during the...

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How to improve holiday supply chain communication with email

This year, shoppers aren’t the only ones worried about orders arriving on time for the holidays. The 2023 holiday shopping season is packed with global supply chain...

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Help! My email needs a correction: What to do after you’ve already hit send

Whether you’re a seasoned pro or a first time sender, if you send emails chances are you’ve experienced the regret of the send button. You thought it was a flawless email, so...

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Email tags explained: Gaining useful insights from segmentation

Companies often use the same sending domains or IP addresses to send various types of messages. While this is a really convenient way to send messages, it can be hard to...

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The basics of email dark mode

We all know that light tends to win over dark. Just look at Star Wars or Lord of the Rings… or The Divine Comedy, for that matter. Pop culture – or just culture, really – has taught us...

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Understanding email deliverability

The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With...

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Should you use ChatGPT to automate your email program?

ChatGPT, do we love it? Do we fear it? Do we need it? When researching for this post we polled our team internally for their reactions to ChatGPT, and the responses were a mixed...

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8 types of transactional emails your platform needs

Transactional emails sometimes get a reputation for being boring when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional...

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Segment your email list with these best practices

Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...

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8 benefits of email automation you should definitely know

You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...

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