Deliverability

Both transactional and marketing email messages can rely on sending massive amounts of email all at once. But while bulk is better when buying toilet paper, that’s not always the...

It feels like a slap in the face. Or being dumped with the “it’s not you; it’s me” line. When an email subscriber marks one of your emails as spam, it feels like a betrayal. We were doing...

Authentication has been a top-of-mind topic in the email world for some time, but it feels like the buzz has grown after the announcements made by Google and Yahoo in October...

How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...

The inbox requirements for bulk senders announced by Google and Yahoo in October 2023 have shot through the community like panic up a spine. As with any big announcement it...

Whether it’s business or personal, relationships are built on trust. Good communication fosters that trust. For strong communication between your company and your customers...

As senders, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a communications channel depends on our...

Marcel Becker, Sr. Director of Product Management at Yahoo, joined our podcast, Email’s Not Dead, to share his insights on the Yahoo inbox requirements and shed light on why...

2024 comes with new sending resolutions. Inbox giants like Gmail will hold senders to new stricter like reduced spam complaint rates and stronger authentications. Unlike a...

There’s a ton of deliverability misinformation out there floating around in space. So much, that it’s often hard to know what’s a deliverability truth and what’s just a myth. So, to uncover the truth...