Em Blitstein

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Email marketing metrics like open rate, conversion rate, click-through rate, and engagement...

Spray and pray – that used to be the name of the email marketing game. But these days, bulk email just doesn't cut it anymore. If only there were a way to make personalized...

You could argue that cloud-based infrastructure is the natural evolution of on-premise software, but that might make some people angry. Whether you think of on-premise...

Single sign-on is the “one ring to rule them all” of internet security. One ring to find them, one ring to bring them all, and bind the other rings through Identity and Access...

Not to be dramatic but falling victim to email scams can destroy a person’s life, cripple a business, cost millions of dollars, and waste countless hours of time. The worst part is...