Latest stories by Em Blitstein
How email deliverability impacts your ROI
Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...
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How to build customer satisfaction during Black Friday with email
It’s here. That special time of year when web traffic fluxes, sales skyrocket, developers batton down the infrastructure hatches, and marketers dive into deep seas of data and...
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Introducing enhanced email logs: Deeper insights for better email performance
Every email program tells a story and the best parts of a story lie in the details. While high-level metrics help ...
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What is Online Analytical Processing (OLAP)? A quick start guide
In the world of big data and analytics, OLAP has emerged as a game-changing technology. But what exactly is OLAP...
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The dirty truth about email lists and how to scrub them with email list cleaning
Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...
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