Latest stories by Em Blitstein
Why DMARC matters more than ever: Email’s Not Dead season 6 ep. 1 recap
Email authentication has been a foundational part of email deliverability for years. But 2024 marked a turning point, as mailbox providers like Gmail and Yahoo began enforcing stricter requirements for bulk senders. The latest episode of
Emails Not Dead
explores what’s next for senders...
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How to optimize your email strategy for 2025
Email is the digital cornerstone of communications between brands and consumers. Yet in 2025, ensuring emails reach the inbox – not just get sent – is more challenging than ever. Evolving mailbox provider rules...
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The European Accessibility Act: What you need to know
Accessibility matters. Whether you’re a business leader or a software developer, ensuring your products and services are accessible isn’t just good practice—it’s also becoming a legal requirement across the European Union with the European Accessibility Act (EAA), a game-changing directive ...
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How email deliverability impacts your ROI
Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...
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How to build customer satisfaction during Black Friday with email
It’s here. That special time of year when web traffic fluxes, sales skyrocket, developers batton down the infrastructure hatches, and marketers dive into deep seas of data and...
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