Visualize your email performance
Email campaign success shouldn’t be buried under metrics that don’t matter to your business. With Mailgun’s flexible analytics view, data can be segmented in a visualization that best fits your needs:
Up to 3 dimensions to view across a single pane of data
Over 40 different data points critical to email success that can be analyzed across 10 different dimensions
Pinpoint data down to the hour of reporting
Custom filtering for all the data you need, and none that you don’t
Save relevant reports for faster data analysis
Waste no time getting the email data you need
When your email service provider doesn’t manage their data warehousing well, load times for the information you need can drag on longer than anybody should wait.
Our email database is powered by OLAP cube technology, allowing us to analyze large amounts of data across various perspectives to provide results for even the most complex of queries.
Reporting at your convenience
Configure your email reports to a view that best suits your needs and save them for repeat reference. Don’t want to log in to view? Scale plan users and up can schedule reports in advance at the date and time of your convenience and have them automatically sent to your inbox of your coworkers.
Understand the email life cycle
Pair your email analytics with robust log retention on all of your messages to gain an understanding of what is impacting your email performance and deliverability. When used together, Logs and Email Analytics give you a complete view of an email from start to finish, no more data gaps, no more guesswork.
"When we look at deliverability on our end - Mailgun is the first line of defense if anything goes wrong."
Casey Henry
Chief Technology Officer, SparkToro
Email delivery metrics
The first challenge in email marketing is making sure email campaigns like blog post notifications and password resets get delivered. With Mailgun, you can validate email addresses upon sign up, which helps improve delivery rates. The free email analytics from Mailgun provide insights into your bounce rate and help you identify which email service providers like gmail and hotmail are blocking your messages and why.
Open rates & click tracking
Before a reader can react to the content in your email, they need to open it. The open rate metric is critical for letting you know how effective your subject line is in grabbing attention. Mailgun’s free email analytics tools tell you which mobile devices someone is using to read your email, which email client they’re using to read it, where they are and what time it was read. Use that information to design the email templates of your next email campaign and determine the best send time.
A high open rate means your subject line caught the readers’ attention. Click tracking measures the next step – whether the body of the email was effective. This metric lets you know which calls to action in your email your subscribers are clicking on. The click-through rate metric gives you specific insight into whether your calls to action actually motivate readers.
Conversion rates & email list changes
You know the subscriber clicked on one of your calls to action, but did they actually take any action once they were on your site? Use the conversion rate to find out how many recipients responded to the content on your landing page by making a purchase, providing their personal information, or downloading a resource. This key metric goes beyond assessing the effectiveness of your email marketing campaign to assessing the effectiveness of your site. This isn’t something an email service provider can give you directly, but it’s easy to measure it with Google Analytics or another web analytics tool.
Your email list isn’t static, and the size of the list isn’t the only email list number that matters. Keep track of how many subscribers you gain and how many unsubscribe. Correlating those changes with email marketing campaigns can help you spot problems with your marketing strategy.
Explore beyond email analytics
Mailgun has a variety of features for companies including free email analytics.
Products
More than just sending email
Solutions
Ensure every email hits the inbox
Use Cases
Read how other companies are using Mailgun